Rohan Vashisht
Lead – Product Innovation & UX Strategy
I help teams discover opportunities, craft design systems, and build meaningful product experiences through research-driven strategy and scalable design.
About me
Creating Digital Experiences, Pixel by Pixel
Over 8 years of expertise in UX design, product coordination, and stakeholder management across IT, Logistics, and Financial Services industries. Skilled in bridging the gap between business, design, and technology, combining hands-on UX/UI design with front-end expertise to deliver user-centered, scalable digital products. Experienced in driving product innovation, establishing design systems, and collaborating with cross-functional teams to optimize processes and deliver measurable impact.
17+ Projects 12+ Clients
UI/UX Principles
The UI/UX design process is a dynamic and iterative journey focused on crafting visually appealing and user-friendly digital interfaces and experiences. It encompasses research, wireframing, prototyping, user testing, and ongoing refinement. This delicate balance of creativity and functionality entails close collaboration between designers, developers, and stakeholders to realize designs centered on user needs, thereby boosting overall user satisfaction and engagement with a product or website.
Case Studies
A UX case study presents a designer’s approach to solving a specific user experience challenge, from problem identification to solution implementation. In my case studies, I not only designed the interfaces but also handled the front-end development, translating concepts into functional, user-friendly solutions. Each project demonstrates my ability to combine design thinking, technical execution, and user-centered problem solving.
InShop
InShop is a skincare and wellness e-commerce application designed for a seamless, minimal, and accessible user experience.
The design process focused on clarity, spacing consistency, and a reusable design system that supports scalability. The entire design cycle — from research to handoff — was managed directly by me, ensuring a streamlined feedback process. All decisions were recorded and refined through weekly design reviews and client sync-ups.
Phree
Based on Public Safety which makes world safer
Unveiling the Methodology: A Peek into Phree’s Case Study Process
Embarking on a journey to understand the intricacies of safety perceptions and empower communities, Phree’s case study process offers valuable insights into its innovative approach. Let’s take a closer look at the methodology behind Phree’s case studies.
Embarking on a journey to understand the intricacies of safety perceptions and empower communities, Phree’s case study process offers valuable insights into its innovative approach. Let’s take a closer look at the methodology behind Phree’s case studies.
Rohan Vashisht – UX/UI Designer 